Red Carpet Rocks is an established upscale brick-and-mortar retail and e-commerce luxury fashion jewelry business where customers are treated like stars. They are invited to bring in their gown and try on one of a kind red carpet worthy fashion jewelry with the expert personal assistance of owner, Urvi Tejani. Its truly a unique concept in the new world of experiential retail.

Primary Logo Mark

The Challenge

Urvi came to me wanting to re-brand. Her vision for the brand was fresh and modern with a luxury feel. I chose to stay with a serif font, but I wanted to give it a softer, more feminine feel. Changing the text to title case gave the logo a more modern feel, while the drop caps help to soften the edges. A brighter red gave the logo new logo a fresh, energetic look with red carpet vibes.

Next we established brand standards along with a brand guideline to keep designs cohesive. This is an important step when establishing brand recognition. Soon, a pitch deck was needed to wow investors. When the opportunity arose to open a pop-up store in one of the most prestigious malls in the country, The Mall at Short Hills, retail collateral was needed.

I continue to design print and social media graphics for Red Carpet Rocks’ flagship store in Westwood, New Jersey.

Designed Elements

> Logo Rebrand

> Pitch Decks

> Retail Graphics

> Brochures

> Giftcards

> Event Graphics

> Social Media Graphics